Over the past 6 months, we have been working to develop our new UCOB logo as well as refine our brand by defining what it means to us and our customers.
Managing Director Sam Buckland said “It began to feel like we had outgrown our old logo, and with further showroom expansion planned and major road layout changes happening on our doorstep, there was an opportunity to resign the building in a brand that appropriately reflects our showroom size and ambitions.”
For the visual identity, we utilised a rich blue gradient combined with an instantly recognisable logo mark and a modern sans-serif typeface to that is professional, friendly, clear and simple. We have also incorporated our new tagline, ‘Approved, Trusted and Award-Winning’ into the logo itself, building upon the three factors we felt were most important to our customers, beyond providing cars of excellent quality, to create a brand that appears contemporary in visual style but speaks clearly of our more traditional values.
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